San Francisco 49ers quarterback Colin Kaepernick is facing a $10,000 NFL fine for wearing Beats headphones to a post-game press conference Sunday.
Kaepernick could be in violation of a ban on players sporting the brand on camera.
The rule came into play last week after the NFL signed an exclusive deal with Bose headphones in August.
The rule means players and coaches are not permitted to wear Beats headphones anywhere near television cameras and extends from before kick-off to 90 minutes after gameplay, including pre- and post-game interviews.
Though Kaepernick has his own endorsement deal with Beats, the league’s sponsorship supersedes any individual contracts players or coaches might have. Kaepernick popularized the brand in his “I’m the Man” commercials, in which he blocked out the noise of an angry mob of opposing team fans with Dr. Dre’s noise-canceling headphones. (Mashable).