Barcelona are one of the most marketable football clubs in the world.
They have the distinct advantage of playing in one of the most tourist-friendly cities in Europe.
The club also have the financial muscle to sign the best players in the world – who companies aspire to get involved with.
This marketability is clear through Barca’s new partnership with Beko, the UK’s best selling home appliance brand.
To celebrate the deal between the club and Beko, Lionel Messi, Luis Suarez, Ivan Rakitic and several other Barcelona players took part in the new Barca-Beko selfie advert campaign; “Every partnership begins with a hello”
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