AS Roma has unveiled a custom shirt with a special message to their Chinese fans.
The new shirt presents a personal greeting ahead of the Chinese New Year which begins on February 19.
Players will have the message on their strips for Sunday’s Serie A match against Parma at the Stadio Olimpico.
China Central Television (CCTV5+) will also broadcast the match.
The new initiative comes as part of a bid to establish a relationship with Chinese fans and become one of the most fan-friendly clubs in the world.
AS Roma CEO, Italo Zanzi said: “We have many passionate fans in China and we look forward to communicating with them directly through Sina Weibo and other initiatives. We are committed to creating a real connection with fans in China through customized activities in Rome, China and through media platforms.”