New Balance have bagged another big football name by agreeing a deal to be Celtic’s official kit sponsor from next season onwards.
It’s been dubbed as potentially the biggest kit deal ever for the Scottish champions to provide their team kit, training gear and equipment on a long-term contract.
Celtic joins Liverpool, Stoke, Sevilla and Porto on New Balance’s roster – and ends their 10-year partnership with Nike.
Hoops chief executive Peter Lawwell said:
New Balance is one of the world’s leading sportswear manufacturers and will cater to the huge global demand for the Celtic FC kit. Importantly, our cultures match well.
While New Balance is relatively new to football, its sporting heritage dates back more than 100 years and there is huge excitement around the brand and its ambitions globally. Our supporters are rightly proud of the similarly long and prestigious history of our Club, and both Celtic FC and New Balance look forward to an exciting, long and rewarding future collaboration.
Once again we are pleased to connect with a brand of such quality and stature and we are sure our supporters will warmly welcome New Balance to the Celtic family.
Richard Wright, General Manager of New Balance Football said:
We’re so excited to be working with Celtic FC. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.
This deal with Celtic FC will enable New Balance to become synonymous with all that is great about the Scottish game.
We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.