TaylorMade Golf, makers of the No. 1 driver in golf, have today announced a brand new partnership with Microsoft.
The golf brand unveiled their new deal with the American technology giants in a bid to enhance players’ performances through advanced analytics and a brand new device.
The Microsoft Band will aim to improve a player’s game by analysing their movement, heartrate, calorie burn and being able to track their shots.
“Digital technology is playing a bigger part in peoples’ lives today,” said David Abeles, CEO of TaylorMade Golf Company.
“This is no different in the golf space, so it was a natural fit to partner with Microsoft in developing this innovative platform, aimed at enhancing the golfers experience through a series of unprecedented smart technologies.”
“We are excited to bring the golf experience to the Microsoft Band,” said Yusuf Mehdi, corporate vice president, Microsoft Devices and Services.
“The combination of walking several miles with the physical rigor that goes into playing a round provides a great opportunity for Microsoft Health and Microsoft Band to track our golf customers’ fitness and provide observations to help take their game to the next level.”
The Microsoft Band is available in the US in Microsoft Stores, at Amazon, Best Buy and Target, and online at microsoftstore.com for $199. It is available for £169 in the UK and at retailers including Amazon, Curry’s PC World, Dixons Travel, Harrods, and O2.