Andy Murray is the latest sporting powerhouse to throw his weight behind the effort to help the refugee crisis currently engulfing Europe.
The current world no.3, who will be competing in the Davis Cup semi-final against Australia in Glasgow this weekend, has announced that for every ace he hits between now and the end of the year, he’ll donate £50 to Unicef’s charities that specialise in helping children affected by the crisis.
And the Scottish star has urged tennis fans around the world to support Unicef’s work and asked them to donate through his JustGiving page.
Speaking at his Davis Cup pre-match media conference, Murray said:
Having seen the images broadcast on the news in recent weeks, I felt I had to do something to help the millions of children and their families who have been forced to flee their homes and had their lives turned upside down.
I’ll get that little bit more satisfaction from each ace I hit knowing that it will be helping Unicef keep children safe.
I’m also asking my fans across the world to join with me to support Unicef’s vital work. Together we can help make a safer world for every child.
And to make the gesture even more effective, Murray’s sponsors Standard Life, along with the sport’s governing bodies the ATP and the LTA, have said they’ll match the two-time Grand Slam champion’s pledge, meaning every ace becomes worth £200.
No pressure, Andy!