Memphis Depay has been given a shot across the bows by one of Dutch football’s all-time legends.
The Manchester United winger has come in for criticism this season after failing to justify his £25 million price tag since joining from PSV, and Ruud Gullit has some stark advice for the 21-year-old.
The former Ballon d’Or winner claims that Depay is the Premier League’s worst buy of this season, and claims he seems to be more obsessed with the latest fancy cars than his struggling up-and-down form.
And the ex-Chelsea man is particularly unimpressed with Memphis becoming increasingly obsessed with the trappings of fame and fortune, writing in his latest column for Netherlands newspaper De Telegraaf:
“I am a fan, and I will keep my faith in him but he must do something about the fact that he has been labelled the worst buy in the Premier League in 2015.
“He needs to deliver. He has a lot of qualities, but to fulfil his potential he has to stay low-key in his personal life.
“If you don’t perform, you must not turn up in a brand new Rolls Royce and a new Hummer at the training ground.
“Memphis should concentrate fully on football. It would be a shame if someone like Memphis is going to be wasted because of all this side stuff.
“He has to make sure they talk about the footballer Memphis. He has to accept criticism as a man and get on with his job as a footballer.
“Don’t be satisfied so easily — if you get three chances and you only score once, you have to accept that you really did not play well.
“At this level, that is not good enough. If you get one chance, you must put pressure on yourself to convert that one chance. That is what the game is about at this level.
“If you don’t like it, don’t come to the Premier League.
“In England, there are lots of papers. That creates pressure, but it also creates big salaries for the players.
“All you have to do is perform.”
Harsh words. But is Gullit right? Memphis came in with a big reputation, but certainly seems to be struggling to live up to it.
Does he need more time? Or has he had long enough to adjust?