Nike Using Football App to Track Down New Tiempo 6 Total Crimson Boots

Nike Using Football App to Track Down New Tiempo 6 Total Crimson Boots

Nike have came up with an unique way of releasing their newest pair of boots – by incorporating them exclusively into the Nike Football App.

I’ve been using it for months, but being a resident of Cumbernauld – a town on the outskirts of Glasgow – football has been a washout recently and there hasn’t been much action for Team TB.

Screen Shot 2016-02-03 at 13.01.48

Team TB out of practice

Designed to help friends play with their ‘crew’, the app also gives Nike fans all the latest news on their products and players – the latest of which is the release of their new Tiempo 6 Total Crimson.

There’s nothing better than seeing what a big brand like Nike next have on offer, but it’s the way they teased fans yesterday which got us most interested:

Immediately, thousands of football boot junkies got the free app from the App Store and patiently began waiting for the release.

Now, the new Nike Tiempo is what we’ve got and anyone who wants to get their hands on a pair straight away will have to make sure they’re a member on the Nike Football App.

Screen Shot 2016-02-03 at 13.01.22


It’s an interesting approach from Nike, and one which shows their pushing hard on being able to hit potential customers in the pocket and then stay there.

It’s something rivals like adidas, Puma, New Balance, Reebok and Under Armour aren’t doing – preferring more a more conventional approach to product releases and less focus on interacting with fans through an app. That’s if some even have one.

Screen Shot 2016-02-03 at 13.01.32

Nike’s cause is also helped when you can call on stars such as Gerard Pique, Sergio Ramos, Jerome Boateng, Laurent Koscielny and Hugo Lloris to help push both products.

But the app approach is an interesting one – and is sure to see Nike keep people locked in to whatever they’ve got coming up in the world of football.

Screen Shot 2016-02-03 at 13.01.42

The new Nike Tiempo 6 – which is a continuation of arguably their most iconic boot – will be released on February 7, but you won’t get a pair online or in stores.

You know what you have to do – and Nike must be applauded for their approach to the download!


More in Football

Why Scotland Has a Chance of Best Representation in Europe For Years

Jonny BoyleSeptember 24, 2020

Are Chelsea Now Title Contenders With New Signings?

Jonny BoyleSeptember 10, 2020

Why We Should All Be Excited About Leeds United’s Premier League Return

Jonny BoyleSeptember 8, 2020

Serie A: Gian Piero Gasperini Has Turned Atalanta into One of the Most Entertaining Sides in Europe

Jonny BoyleAugust 19, 2020

Remembering the Underrated Genius of Diego Milito

Jonny BoyleAugust 17, 2020

Why Rangers Have to Take Advantage of Celtic Lay-Off

Jonny BoyleAugust 13, 2020

Best Player To Manager Success Stories

Jonny BoyleAugust 12, 2020

Video: Steven Gerrard Is Not Having Any Questions About Alfredo Morelos

Jonny BoyleAugust 1, 2020

Two Aberdeen Fans Come Up With Creative Way to Watch Rangers Game in Person

Jonny BoyleAugust 1, 2020