Graham’s have stepped up their butter war with Lurpak ahead of Scotland v Denmark tomorrow night.
Gordon Strachan’s team welcome the Danes to Hampden tomorrow night with both teams fresh off the back of victories in their first friendlies this week.
And Graham’s The Family Dairy want to help the Tartan Army get a win by making things as difficult as possible for Kasper Schmeichel.
It’s a good PR stunt from Graham’s as they make sure the travelling Danes know it won’t be the Lurpak they’re used to in their homeland and instead it’ll be Scotland’s finest spreadable butter.
They’ve delivered a special bumper pack of butter to the national stadium in Glasgow along with a pair of pre-greased goalie gloves for the Leicester City goalie.
And they’ve also included this note to the Leicester City goalie, which read: “‘Dear Mr Schmeichel, Welcome to Scotland! Please get your hands all over Scotland’s finest and freshest butter ahead of tomorrow night’s match.
“We hope you get absolutely covered in it for the ball flying towards you tomorrow night. All the best, Graham’s The Family Dairy.”
This is all, of course, playing up on the battle between Graham’s and Lurpak in the spreadable butter market.
The Danes are behind 70% of spreadable butter sold in Scotland at the moment, but Graham’s is the fastest-growing in the country and they want Scots to change that – starting with victory tomorrow night.
Robert Graham, managing director of Graham’s The Family Dairy, said: “Last time Scotland faced the Danes, they beat us with only one goal in it, so we’re just buttering them up to tip the scales in our favour this time.
“I know Schmeichel’s more used to a penalty box than a butter box, but we hope he’ll see the funny side to our surprise gift… and enjoys our butter so much that his gloves are absolutely covered in it when the ball flies towards him tonight. We hope the team enjoy what is the freshest of Scottish butter, given it’s produced at our family farm in Bridge of Allan and doesn’t have to travel hundreds of miles to get to Scottish breakfast tables.
“Scottish butter accounts for only 4% of butter sales in Scotland, compared to 70% Danish, which is something we’d like to see change. But there needs to be a joint commitment from consumers and retailers to help make that happen.
“Our butter is in a different league than our Danish rivals’ efforts and we hope by the time the transfer window rolls around, we’ll see consumers across Scotland swapping foreign butter brands for home-produced butter, supporting local farmers and producers and eating the freshest products they can.”
Here’s hoping their ploy works out and Scotland can get the win at Schmeichel’s expense.