We know you’d never choose to do something else over watching a big Champions League game with your friends.
But if you did, you better pray the same thing happens to you that happened to this lucky Roma fan.
Simone always watches his team in big European games alongside his pals Mauro, Marco and Federico.
Yet he abandoned them after being given one VIP ticket for Roma’s Champions League last-16 first-leg clash with Real Madrid last month.
Heineken were in charge of the whole ploy set up to see how he deals with the chance to see his heroes in the flesh rather than on TV alongside his friends.
Their cameras follow him as he ignores calls from Mauro and eventually finds his nice seat in the Stadio Olimpico pre-match.
Before the action can get started, Simone’s face appears on the big screen followed by the sight of his three mates sitting on a couch telling the packed stadium that he betrayed them.
Simone starts to slouch into his seat and follows that by putting his hood up to his face.
But there’s time for Simone – as his friends give him a tempting choice between staying to watch the game or legging it to see it with them:
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Big up Heineken for one great promotional video.
It’s just a shame Simone and his chums went on to see Roma lose 2-0 to Real Madrid on their way to a Champions League exit.