Paddy Power parked a lorry with ‘chat s**t get banged’ on the side of it outside the Russian embassy in London this morning.
The Irish bookmakers are renowned for their guerrilla marketing strategy – including one on the Oscar Pistorious murder trial, Roy Keane mocked up as William Wallace, Britain only welcoming immigrants who are good at sport and Tyson Fury’s head on a dancer next to a message which read ‘don’t be furious, be fabulous’ following the boxer’s homophobic comments last year.
Their latest is a funny ploy to annoy Russia ahead of their group opener against England tomorrow night.
And it uses Three Lions star Jamie Vardy’s infamous ‘chat s**t get banged’ tweet years before he became a household name with Premier League champions Leicester.
Paddy Power parked the below lorry outside the Russian embassy in Kensington this morning and made sure they took pictures before moving it on:
— Paddy Power (@paddypower) June 10, 2016
We hope the Russians have a sense of humour.