Daniel Sturridge is going the right way about generating interest in his own ‘Do the Sturridge’ hat line.
The Liverpool striker is trying to cash in on his popular celebration by creating and selling his own line of baseball caps.
They launched in February and a website is coming soon so interested fans can see exactly what’s included in Sturridge’s collection.
But he’s doing a good job of building his brand in the meantime, getting a number of his team-mates and famous friends to don the hat.
Liverpool pals such as Joe Gomez and Jon Flanagan have been pictured wearing one, while former team-mates Martin Skrtel and Jordon Ibe have done the same.
English hip hop duo Krept and Konan are fans of dstudgehats, and Usain Bolt is the latest to show his support.
The world’s fastest man caught up with Sturridge recently and was pictured wearing one of the caps alongside the English striker:
If you want to generate interest in your product then getting Bolt to wear it weeks after winning Olympic sprinting gold should do the job.