Paul Pogba may have cost Manchester United a small fortune, but the French midfielder has already started repaying his ginormous fee after it was revealed his shirt sales have reached £190 million in just three weeks.
As one of Adidas’ main sponsored athletes, the German sportswear company invest most of their marketing and advertising budgets into the 23-year-old, and it seems to be paid off in spades.
It has been revealed by Adidas that Manchester United shirts with ‘Pogba 6’ on the back have blown away records for fans purchasing them – by generating almost £200 million since the first week of August.
— Lizzy. #MUFC (@MufcBae) August 31, 2016
Paul Pogba shirt sales have reached £190mill in three weeks
— SportPlanet™ (@SportPlanet_) August 31, 2016
To put that into context, that amount is more than the entire Football League has spent on transfer this summer, and West Brom – a Premier League club with access to the most lucrative TV deal in world football – were sold for just £150 million last month.
Following United’s capture of Zlatan Ibrahimovic, we told you how the Swede’s shirts had been flying off the shelves, and had generated £76 million in their first week of going on sale.
That was pretty incredible, but it appears there’s a new king of shirt sales at Old Trafford.