The mouthwatering prospect of a third Conor McGregor fight in 2016 could see the UFC smash its on PPV records.
With two bouts between McGregor and Nate Diaz already in the can, and the shock return of former heavyweight champion Brock Lesnar against Mark Hunt at UFC 200, the company is on course for its best turnover yet.
But, according to the guys crunching the numbers at Forbes, a couple of ‘dominoes’ have to fall the right way first.
So, in order for a new PPV record to be set, surpassing the current annual best of 8.8million buys in 2010 spread across 16 events, a few things have to go their way.
This year we’ve had nine major UFC PPV events so far, with four still to go. Forbes estimates that fight cards from UFC 195 through to 202 account for a staggering 6million purchases, largely down to the Date-McGregor rematch in Las Vegas.
The latest card, 203, which saw the MMA debut defeat of WWE superstar CM Punk, is believed to have pulled in around 400,000 buys.
With Brit Michael Bisping set to defend his middleweight belt in a rematch with Dan Henderson on October 8 in Manchester, the fight is projected to pass the 300,000 mark.
This has the UFC currently around the 7million buys mark heading into the final four events of the year – but how can they ensure that they break their own record?
It’s simple.. the Notorious steps up to the plate once more.
Having already claimed the PPV record for a single event with 1.65million for his rematch win over Diaz, McGregor holds the key to elevating the business to another level of popularity.