Manchester City have created a little slice of Premier League history today after becoming the first top-flight English club to have a company sponsor the sleeves on their jerseys.
In this day and age, most elite clubs have a sponsor for just about everything – take a look at Man Utd, for example, who started this season with their very own official noodle partner.
But up until now, no club has went down the route of covering their match-day shirts in a load of advertisements, but all of that could be about to change.
Man City first EPL club to get a shirt sleeve sponsor – Nexen pic.twitter.com/WbJOhQPbnB
— David Svenson (@David2241) March 17, 2017
Korean tire company Nexen will have their logo on the sleeves of City’s home, away and third shirt from the start of next season, and whilst the financial details of the deal haven’t been disclosed by either party, financial newspaper Bloomberg claimed the contract represented ‘amazing’ value for the Etihad club.
City might be the first club to take the plunge, but we’re willing to bet they’re certainly not the last.
What do you think of the idea?