Chelsea have given fans a behind-the-scenes look at the launch of their new Nike home kit.
The club have started their sponsorship with the sportswear giants by unveiling simple new home and away strips for the new season.
The overall reaction from fans seems to be positive – and there’s no doubting that the Nike deal is better for the club than the previous one with adidas.
It also brings a rebranded megastore with it, allowing Nike to heavily push their sponsorship with the London club, who were crowned English Premier League champions last term.
The club’s media team was on hand for the kit launch and re-opening of the megastore and they’ve captured some content to show supporters behind the scenes:
Antonio Conte’s men will wear their new kits throughout pre-season, but their first game competitively wearing the new gear will be in the Community Shield clash against Arsenal at Wembley on August 6th.
Chelsea fans – are you happy with the new kit?