The Irish bookmaker is no stranger to publicity stunts around big events – and fresh from them getting Floyd Mayweather to wear their boxers ahead of his fight Conor McGregor, Paddy Power have turned up outside Rangers’ stadium with green and white cones as well as signs that poke fun at the club’s Europa League exit to Luxembourg minnows Progres Niederkorn.
They posted this to Twitter this morning:
Rangers fans are green with envy that Celtic are back in the Champions League tonight, so we sent in some Bhoys to help with their rebuild. pic.twitter.com/T5TMDhLnBv
— Paddy Power (@paddypower) September 12, 2017
And, as you can see from the interaction on the tweet, it’s not going unnoticed in Scotland.
Paris Saint-Germain are in Glasgow today ahead of their clash against Celtic in the first match day of the Champions League – so Paddy Power are obviously trying to muscle in on the coverage of that game.
They might not have had many Rangers fan customers, but, if they did, that number has probably taken a hit after this stunt.