The Red Devils are currently in the midst of a ten-year deal with German giants Adidas to manufacture their strips, which is worth an astonishing £750 million to the club.
And it seems as though the hierarchy at Adidas will be more than delighted with the return on their investment so far.
Woodward delivered the Old Trafford club’s annual figures this afternoon, announcing an upturn in revenue, as well as impressive social media figures.
But the line about the club’s black jersey is the one that stood out most for us.
Woodward hasn’t divulged any specific sales details, but for it to be the fastest-selling EVER in United history, it must be pretty damn popular:
Woodward: 'Man United black away kit is the best selling away kit in club history, the club has 80 per cent more social media interactions than any other club.' pic.twitter.com/a4gtSSOJ3Q
— Paddy Power (@paddypower) November 16, 2017
Ed Woodward says Manchester United black away kit is the best selling away kit in club history. #MUFC
— Manchester United (@ManUtdUpdates_) November 16, 2017
— RedReveal (@RedReveal) November 16, 2017
United are one of the biggest clubs in world football, and the release of their kits is always a big deal to supporters – so how fast could this year’s design have sold?
What do you think?