The Glasgow giants held their AGM in Glasgow this afternoon, with King flying in to answer several questions on Ibrox side’s immediate and long-term future, including the search for a new manager.
Along with Pedro Caixinha’s successor, the club’s situation with manufacturers Puma and the strips worn by the Gers on a weekly basis was one of the most pressing issues.
For several years, supporters had been unable to purchase strips after a standoff with Mike Ashley’s Sports Direct and Rangers failing to receive the correct amount for every strip sold.
That issue was resolved back in June after King agreed to pay Sports Direct £3 million, an amount that King claims the club will make back within a year, and a statement was issued via the club’s official website.
King is quoted as saying: ‘Puma are obliged to give us more information – today, in fact – as to whether they want to extend that, and they have already done that.
‘So, from tomorrow, we will be actively entering negotiations on a kit provider whether that be Puma or someone else.
‘We haven’t taken full advantage as it hasn’t been open to us, and they are still not currently open.
‘But if you look at going forward, the Sports Direct deal was so narrow and so restrictive, that the revenue streams were very restrictive.
‘What we are doing now is looking at other areas, and there are commercial opportunities that we haven’t exploited which we are looking at just now, and we think can be very significant going forward. A lot of that is around social media and different products other than the replica kits.’
So, it might still be Puma, but another major manufacturer could be about to step into the breach.
Who would supporters like? Nike? Adidas? New Balance?