Leeds United have been forced to backtrack over their introduction of a new club crest, following an almost universally negative response from supporters and onlookers.
The new owners at the English Championship club had decided to reinvent the famous yellow and blue emblem which has featured on the club’s iconic white shirt in some shape or form since their inception in 1919.
They claimed to have put in more than six months of research and spoken to more than 10,000 fans before coming up with the final version which was released to the world via Twitter this afternoon.
6 months of research
10,000 people consulted
Ready for the next 100 years
— Leeds United (@LUFC) January 24, 2018
As we told you earlier today, the immediate response was pretty damning, with fans furious and other football clubs all across the continent ridiculing the Elland Road side.
A petition was quickly started on Change.org and more than 25,000 signatures had pledged support within the first two hours – prompting a rethink from the Leeds hierarchy.
Speaking via the BBC, the club’s managing director Angus Kinnear said: “We need to reopen the consultation process.
“Because the direction is so distinctive and breaks with a lot of conventions, that consultation process hasn’t gone deep enough.”
“I genuinely feel excited about the passion of Leeds fans. It’s slightly unfortunate it’s been demonstrated in this way but it reinforces what a big fanbase we are.
We can't wait for this one, @LUFC…?
— Aston Villa FC (@AVFCOfficial) January 24, 2018
“Transparency has been at the heart of everything we do. We’re not going to hide. We’re big enough to take the feedback and engage with supporters and they should trust us to do the right thing.”
So, there you have it, Leeds fans – perhaps you won’t be stuck with that awful badge after all.
What do you think of the bizarre situation?