Inter Milan are in Serie A action against Cagliari tonight and their players will turn out with their Instagram handles on the back of their shirts, rather than their usual surnames.
The San Siro giants are looking to keep their chances of playing in next season’s Champions League alive in tonight’s game, and go into the clash just one point off a qualification place.
For the first time in history of football, Inter will play tonight's game v Cagliari with Instagram players’ handles in place of the actual surnames 🔵⚫️ pic.twitter.com/ue2c2NICaJ
— Ladbrokes (@Ladbrokes) April 17, 2018
But Mauro Icardi and co will have a slightly distracting kit, with the Inter hierarchy apparently keen to build on the club’s social media presence.
We’ve seen the rise in some of the continent’s top clubs wearing sponsors on their sleeves and, of course, every team has a Facebook and Twitter page.
But having their Instagram handles on the back of their shirts? This is set to be a first in world football, and we’re not entirely sure how they managed to get permission from Serie A to pull this off.
What do you think of the move?