Manchester United are set to announce the club’s first-ever sleeve sponsor, as chief exec Ed Woodward continues to strengthen the club’s worldwide marketability.
Many Premier League sides have already taken the plunge and agreed lucrative sleeve sponsors, with Everton, Man City and Arsenal all featuring new partnerships in exchange for millions of pounds.
And now Jose Mourinho’s men have agreed to do the same, with American kitchen and bathroom manufacturer Kohler beating off competition from dating app giants Tinder to be featured on the Red Devils’ new kits from the start of the 2018/19 campaign onward.
According to Goal, the deal is worth around £10 million per season to the Premier League giants, with Arsenal’s deal with Visit Rwanda still thought to be worth the most money in English football.
United’s deal with Kohler is the latest in a long line of commercial ties for the club. Their main shirt sponsorship deal with Chevrolet is the biggest of its kind in the Premier League, but the club also have over 50 other partnerships with companies including the likes of DHL and music partner Deezer.
What do you think of sleeve sponsors? Does it ruin the look of jerseys?