Premier Sports have revealed they’ve won the rights to show Scottish Cup matches for the next six seasons, starting from this coming January.
The satellite channel is already familiar to fans of Scottish football after broadcasting Champions League and Europa League qualifying matches in recent years, and now it seems they’ll be coming a permanent fixture in plenty of households around the country.
The UK-based company announced the news on their social media platforms earlier this afternoon:
— Premier Sports 📺 (@PremierSportsTV) November 12, 2018
There will be more @WilliamHill Scottish Cup matches shown on free-to-air TV than ever before as a new broadcast deal is signed with BBC Scotland and Premier Sports.
➡️ Read more: https://t.co/qk0DozuEde
What does this mean?
⬇️ THREAD ⬇️ pic.twitter.com/EE8TszmU6o
— William Hill Scottish Cup (@ScottishCup) November 12, 2018
January is usually where the Premiership big boys, such as Celtic and Rangers, enter the competition at the fourth round stage.
The news of Premier Sports’ coup might come as a surprise to some supporters, given Sky and BBC have shared rights in recent years, and BBC Scotland will continue to show fixtures.
At the minutes, Premier Sports’ website says they offer monthly subscriptions at £9.99 per-month, but it remains to be seen if they’ll alter their pricing at all for the Scottish Cup.
What do you think of the news?