Hearts fans “don’t see the point” in the new alcohol-free Heineken bar at Tynecastle.
The Jambos have partnered with the beer giants to launch Bar Zero.
It sees the Gorgie side become the first in Scotland to offer fans a bar dedicated to alcohol-free beverages.
Punters can get their hands on Heineken 0.0% and Old Mout alcohol-free cider pre-match and at half-time at the new lounge facility.
It comes as Craig Levein’s side prepare to take on Rangers on Sunday.
Head of Hospitality at Hearts, Graeme Pacitti, said: “Supporters have long wished for the opportunity to enjoy a beer and a pie at the game and Heineken 0.0% provides the ideal product as a great tasting alcohol free beer.
“Bar Zero will also serve a new range of delicious deep-filled pies with fillings including curry as well as steak and ale.
But the new initiative has left fans on social media perplexed, with some branding it a waste of time.
— Rob McDougall (@RobMcDoogie) November 30, 2018
The queue for non alcoholic ale at a Scottish ground. pic.twitter.com/Lh2dE5wZeg
— Martin P (@jmpmnp) November 30, 2018
Tbh don't see the point, if I'm going alcohol free I'll have a coke or bovril depending on the weather
— David Green (@DavieG1955) November 30, 2018
EXACTLY what the fans have been waiting for. Good luck with that 😆
— RPL (@Rikardinho76) November 30, 2018
Bar Zero with zero costumers.
— FHT (@HFT3102000) November 30, 2018
Is there an alcoholic option
— LewMcc (@BigMac568) November 30, 2018
I'd rather piss in a glass, get a straw and drink from the bottom of it. Apparently that's where you get most of the alcohol.
— David Ross (@DavRos81) November 30, 2018
But some were in favour of the booze-free zone.
Great initiative. Well done @JamTarts 👍🏻👏🏻
— Edusport Academy (@EdusportAcademy) November 30, 2018
What about folk that like beer but don’t want to drink and drive?
— Sy (@Super_Sy) November 30, 2018
Sunday’s clash between second and third has a bit of added spice to it – not because of the new booze-free bar – as Steven Gerrard’s side could go top of the league with a win in the capital.
However, a Hearts victory would see them leapfrog Rangers into second, with Celtic in Betfred Cup Final action against Aberdeen.