Manchester City have announced a massive new kit deal with Puma today – and it looks like the news could actually be music to the ears of Liverpool’s hierarchy.
Pep Guardiola’s side have revealed a new ten-year contract with manufacturers Puma, worth a staggering £650 million to the Sky Blues, taking them into the upper echelons of the Premier League’s most lucrative kit deals.
But how does money flooding into the Etihad stadium benefit Liverpool? Well, the Reds are currently coming towards the end of their current agreement with American brand New Balance, and the likes of Puma, Adidas and Nike have all been mentioned in the press as interested parties.
According to the Liverpool Echo, Jurgen Klopp’s side reckon the Man City deal could give them more leverage and ammunition to strike the biggest strip agreement in the club’s long and illustrious history.
Arsenal and Chelsea are paid roughly £60 million per season from Adidas and Nike, whilst Manchester United bank a whopping £75 million every year.
Now that Liverpool are regulars once again in the Champions League, the Merseyside club see themselves as just as big in a commercial sense as any of the aforementioned teams, including United.
If City can command £65 million per season, surely Liverpool can expect at least the same?
But which mega brand would you like to see designing Liverpool’s kits from next season?
Let us know in the comments section below…