The American billionaire, who also owns NFL side LA Rams, has been the target of ire from Gooners everywhere for several seasons now, as frustrated supporters look for him to show significant ambition to compete alongside the biggest clubs in Europe in the transfer market.
Arsenal have today revealed their new strip, manufactured by German sportswear giants Adidas, but the store outside their plush Emirates Stadium was opened to protesting fans earlier today, rather than punters willing to part with their hard-earned cash.
As you might expect, the protests were covered by Arsenal fan channel AFTV:
It might not be a protest containing thousands of fans, but what do you think of the demonstrations?
And is there any chance Kroenke will now change his ways and spend a few quid?
Let us know in the comments section below…